ROSE by SIG Sauer to Host ROSE Boutique with Lena Miculek at NRA Show

The boutique will feature a ROSE branded pop-up store, an exclusive meet and greet with Lena Miculek, complimentary refreshments, a guided tour of the complete ROSE by SIG Sauer collection and Q&As with on-site product experts.

by posted on May 13, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Rose Nra Boutique Lede

If you'll be attending the 2024 NRA Annual Meetings & Exhibits in Dallas, Texas later this week, be sure to stop by the ROSE by SIG Sauer Boutique, hosted by Team SIG professional shooter and ROSE visionary Lena Miculek.

The ROSE Boutique will be a ROSE-inspired oasis away from the bustle of the convention floor. It will feature a ROSE branded pop-up store, an exclusive meet and greet with Lena Miculek, complimentary refreshments, a guided tour of the complete ROSE by SIG Sauer collection and Q&As with on-site product experts.

“This boutique is my way of responding to all of the requests for a meet-up at an event where this amazing community can come together relax, shop, visit, and learn,"said Miculek. "I can’t wait to welcome NRA visitors and ROSE community members to The ROSE Boutique and invite anyone interested in finding out more about our program to join us and experience the wonderful ROSE community.” 

The ROSE Boutique will be open on Friday, May 17 and Saturday, May 18, 2024 from noon to 2 p.m. in room D167 on the lower level of the Kay Bailey Hutchinson Convention Center.

Additionally, visitors to the ROSE Boutique will be given an exclusive ROSE collectible that includes a personalized message from Lena, community information, and entry into a daily mystery ROSE giveaway valued at over $500.

Inspired by 9-Time World Shooting Champion Lena Miculek ROSE by SIG Sauer is a comprehensive online training program and complete pistol starter kit designed specifically for women. The program is a guided journey taking viewers step-by-step through the process from basic safety and handling, all the way to their first-time shooting at a range. The pistol starter kit features multiple versions of the P365, America’s #1 selling gun, along with a number of specially curated accessories.

Complimentary to the education program is the social media community, which is made up of more than 16,000 women that have come together to help and encourage each other in a supportive environment and to share their stories, growing and learning from one another. Members of the ROSE Community on Facebook get first look at upcoming events in the ROSE Seminar Series, and get exclusive updates about the ROSE program, and new ROSE product launches. The ROSE by SIG SAUER training series with Lena is available on the ROSE YouTube channel and find specific production information and any additional program details at sigsauer.com/rose.

Latest

Melloni Pocket Pistols Lede
Melloni Pocket Pistols Lede

5 Pocket Pistols Worth Concealed Carry Consideration

These smaller handguns offer a convenient way to carry without the added weight and bulk of a traditional compact or full-size pistol.

Why We Need More Women Instructors

The landscape on the gun range has changed dramatically in recent years, with more women than ever punching holes on paper and ringing steel. Here's one way we can keep them there.

Stoeger V7000 Shotgun Review

This new scattergun offers a pleasant day of shooting, and with a sticker price under a grand, you'll have room left over in the budget for a case of shells and clays.

TKG Teams Dominate 2026 Sporting Clays Championship

Team B&P shooter Karen Miles claimed the Lady Main Event and Lady All-Around titles, among others. In the Ladies Cup, Karen Miles, Kiersten Sales and Madison Sharpe finished first, second and third respectively.

New Guns 2026: Smith & Wesson New Model 22 of 1917 Classic and Model 22 Classic

These new offerings combine period-correct styling and heritage-driven features with the quality and reliability expected from a modern Smith & Wesson revolver.

Self-Defense on Campus and What Every Family Should Know

Here are a few things to consider as you establish clear rules and expectations surrounding personal safety.

Women's Interests



Get the best of NRA Women delivered to your inbox.