ROSE by SIG Sauer to Host ROSE Boutique with Lena Miculek at NRA Show

The boutique will feature a ROSE branded pop-up store, an exclusive meet and greet with Lena Miculek, complimentary refreshments, a guided tour of the complete ROSE by SIG Sauer collection and Q&As with on-site product experts.

by posted on May 13, 2024
Rose Nra Boutique Lede

If you'll be attending the 2024 NRA Annual Meetings & Exhibits in Dallas, Texas later this week, be sure to stop by the ROSE by SIG Sauer Boutique, hosted by Team SIG professional shooter and ROSE visionary Lena Miculek.

The ROSE Boutique will be a ROSE-inspired oasis away from the bustle of the convention floor. It will feature a ROSE branded pop-up store, an exclusive meet and greet with Lena Miculek, complimentary refreshments, a guided tour of the complete ROSE by SIG Sauer collection and Q&As with on-site product experts.

“This boutique is my way of responding to all of the requests for a meet-up at an event where this amazing community can come together relax, shop, visit, and learn,"said Miculek. "I can’t wait to welcome NRA visitors and ROSE community members to The ROSE Boutique and invite anyone interested in finding out more about our program to join us and experience the wonderful ROSE community.” 

The ROSE Boutique will be open on Friday, May 17 and Saturday, May 18, 2024 from noon to 2 p.m. in room D167 on the lower level of the Kay Bailey Hutchinson Convention Center.

Additionally, visitors to the ROSE Boutique will be given an exclusive ROSE collectible that includes a personalized message from Lena, community information, and entry into a daily mystery ROSE giveaway valued at over $500.

Inspired by 9-Time World Shooting Champion Lena Miculek ROSE by SIG Sauer is a comprehensive online training program and complete pistol starter kit designed specifically for women. The program is a guided journey taking viewers step-by-step through the process from basic safety and handling, all the way to their first-time shooting at a range. The pistol starter kit features multiple versions of the P365, America’s #1 selling gun, along with a number of specially curated accessories.

Complimentary to the education program is the social media community, which is made up of more than 16,000 women that have come together to help and encourage each other in a supportive environment and to share their stories, growing and learning from one another. Members of the ROSE Community on Facebook get first look at upcoming events in the ROSE Seminar Series, and get exclusive updates about the ROSE program, and new ROSE product launches. The ROSE by SIG SAUER training series with Lena is available on the ROSE YouTube channel and find specific production information and any additional program details at sigsauer.com/rose.

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