SLG2 Q1 Report Shows More Growth and Opportunities for Women

The brand continues to open the door for women, men and families to build confidence, expand on their shooting abilities and live safely.

by posted on May 22, 2023
Slg2 Safe Living Logo

The SLG2, Inc. brand, comprised of Shoot Like a Girl and Safe LivinG, has released its 2023 first quarter report, and it’s all great news, as the organization continues to make lifelong impacts on the shooting industry with new brand extensions, a 15-year expansion tour and much more. The brand continues to open the door for women, men and families to build confidence, expand on their shooting abilities and live safely.

“After almost 15 years dedicated to empowering as many women as possible, I looked at the landscape of our industry and realized there was a dire need to expand our reach, brands and mission,” said Karen Butler, founder and president of SLG2, Inc. “Our Safe LivinG expansion proved the need for a stronger emphasis on public safety initiatives. With over 1,000 guests in the first quarter of 2023 alone, the Shoot Like A Girl and Safe LivinG trailers produced memories that will last a lifetime and lessons that will continue on for generations.”

The mobile ranges traveled 11,163 miles, using 1,972 gallons of fuel. This quarter, the guests represented a younger demographic. Sixty percent of the guests were under 50 years old, with 2 percent of guests preferring not to report their age.

Report results showcased the exponential growth and immense need for confidence with shooting sports and personal, community and family safety. Prior to participation in the tour, 67 percent of attendees had positive attitudes toward firearms while 37 percent expressed improved attitudes after connecting with SLG2, Inc instructors. Home defense took the lead for the intended purpose of owning or training with a firearm, with recreational, on and off-body carry and hunting following close behind. Of the 62 percent of guests who plan to buy guns, 70 percent of guests committed to pistol sales, 24 percent to rifle and 14 percent to shotgun. After archery shooting during the 15-year expansion tour, 26 percent of the attendees planned to buy one or more bows.

“Everyone associated was professional, knowledgeable and kind,” said Prattville, Alabama, guest. “I highly recommend Shoot Like A Girl or the Safe Living experience to anyone interested in learning more about guns, especially prior to purchasing one.”

As SLG2, Inc reflects on this impactful quarter, these impressive numbers and events were made possible by the overwhelming support from its industry partners and the amazing guests that choose to participate. The team continues to foster a love for the shooting and keeping themselves and others safe through education and empowerment as they look towards the next quarter and beyond.




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