As SLG2 Inc. approaches its 15th year in business, an impressive 2023 3rd Quarter Report highlights the organization's ongoing success in its commitment to delivering exceptional experiences to guests, showcasing top-notch products from manufacturer partners, and collaborating with Bass Pro Shops and a variety of leading partners has resulted in another quarter of remarkable achievements.
SLG2 has expressed its gratitude for the trust its industry partners have placed in them to market their products.
“In the third quarter of 2023, we welcomed over 1,500 signed-in guests at nine extraordinary events. These events included a thrilling NASCAR race, a Professional Bull Riding rodeo and an exclusive Bass Pro Shops Club Experience,” said Karen Butler, founder and president of SLG2, Inc. “Our dedication to providing unforgettable experiences for shooting sports enthusiasts and outdoor enthusiasts alike has been a key driver of continued success.”
One of the highlights of the quarter was the presentation of the Excellence in Safety Award. This prestigious award recognizes companies that go above and beyond in ensuring the safety of their products and promoting overall safety. GSM Outdoors was honored with the 3rd Quarter Award for its unwavering commitment to safety equipment.
SLG2, Inc also collaborated with Vortex Optics to host a Bass Pro Shops and Cabela's Club Experience in Barneveld, WI, exclusively for eight club members. This unique event allowed participants to explore the world of shooting sports with the support of industry-leading experts.
The SLG2, Inc mobile ranges have been hitting the road, traveling through 21 states and covering an impressive distance of 8,345 miles. It was found that 35 percent of guests shot firearms frequently before their experience, while 44 percent had never shot archery before. The report also revealed guests' intentions to purchase firearms and bows, with 66 percent committed to firearms purchases.
The Q3 report also revealed statistics about SLG2, Inc's guests. Notably, there was a continued increase in guests over 50 years old, with 53 percent of guests falling into the highest brackets of disposable income. The report also highlighted the diverse ethnicity and gender representation among guests, showcasing the inclusive nature of shooting sports.
The report showcased the impact of SLG2, Inc's experiences on guests' attitudes towards firearms and archery. A significant 28 percent of guests reported an improved attitude/opinion of firearms, while 68 percent already had a positive attitude towards firearms prior to their experience with SLG2, Inc. Additionally, 28 percent of guests recruited other people to try shooting sports, further expanding the reach and impact of SLG2, Inc's initiatives.
“It was a great experience and the ladies were awesome. I have my conceal carry already and own a handgun. My friend did not,” said Shoot Like A Girl guest. “We did it twice and she is now going to buy a pistol and complete her conceal carry course!”
About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.