Savage Arms Debuts Woodland Proprietary Camo Pattern

The new pattern has been introduced on the Impulse Big Game and 110 Ultralite Camo models.

by posted on April 26, 2023
Savage Impulse Big Game
Savage Impulse BIg Game rifle in new proprietary Woodland camo.

Anyone who stopped by the Savage Arms booth at the 152nd Annual NRA Meetings & Exhibits in Indianapolis surely noticed something different about its Impulse Big Game (Savage’s original straight-pull model ) and 110 Ultralite Camo rifles. That’s because Savage has introduced its own versatile camo pattern—Woodland—and are showcasing on these rifles that mainstays in the Backcountry Xtreme Series.

Savage Woodland camouflage uses natural colors and shapes digitally enhanced to provide the ultimate in concealment at all ranges. The versatile mix of tans, browns and greens blends seamlessly into a variety of terrains, from hardwoods to grasslands, and even deep into the mountains.

Savage says its decision to introduce the pattern was a decision driven by customers after receiving consistent feedback that hunters preferred a pattern that performed best in the field as opposed to one brand or one pattern.

“We’ve always had big plans for the Savage brand,” said Beth Shimanski, director of marketing at Savage Arms. “To see the lifestyle aspect of Savage take shape and receive supportive feedback and validation is exciting and opens a lot of new doors. You’ll see more of this in the future.”

Regarding camouflage, Shimanksi says they worked hard on Woodland to get it right. “The data that made us pull the trigger on this decision was that hunters wanted patterns that benefited them in the field—meaning concealment when it matters most. So developing our own camouflage was something we took very seriously.”

The 110 Ultralite is designed to combat elevation and elements while maintaining the performance of a factory blueprinted Savage 110 action. The carbon fiber wrapped stainless steel barrel and melonite skeletonized receiver minimize weight for success on any mountain hunt. The rifle comes equipped with Savage’s AccuFit technology with adjustable length-of-pull and comb height to provide hunters with optimum fit and performance. This new extension to the line features Savage Woodland camo for the ultimate concealment. The user-adjustable AccuTrigger allows crisp, clean shots to close out successful hunts.

More information on Savage Woodland camouflage models, additional new products and the entire Savage lineup is available at



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