Shoot Like A Girl Posts Record Quarterly Attendance

The tour covered a span of more than 4,000 miles and opened the door for women to build confidence and expand on their shooting abilities.

by posted on October 20, 2022

Shoot Like A Girl posted a record attendance of 1,500 women for its third quarter of 2022’s Sea to Shining Sea Tour, demonstrating the group’s continued impact on the shooting industry.

Covering a national span of more than 4,000 miles, the tour reached a wide array of first-time shooters to experts, opening the door for women to build confidence and expand on their shooting abilities.

“As we come up on almost 15 years of Shoot Like A Girl, we’re thrilled at what we’ve seen in 2022 and this year’s third quarter,” said Shoot Like a Girl Founder and President Karen Butler. “The turnout has been incredible as we meet the need for community and public safety outreach while delivering a fun experience.”

Shoot Like A Girl made a lot of noise in Q3, bringing its mobile range to Bass Pro Shops and Cabela’s locations in Lehi, Utah; Auburn Hills, Michigan; Columbus, Ohio; Hamburg, Pennsylvania; Bristol Motor Speedway in Tennessee and Rocky Mountain Elk Foundation’s Mountain Fest in Park City, Utah. Hosting a pheasant hunt for Bass Pro Shops/Cabela’s Club Signature Experience and an industry hunt with Beretta, women from all over the country experienced the powerful impact of connecting with nature from the Shoot Like A Girl team.

Report results showcased the exponential growth and immense need for confidence in the shooting sports world. Prior to participation in the tour, 55 percent of attendees had positive attitudes toward firearms while 42 percent expressed improved attitudes after connecting with Shoot Like A Girl. Home defense took the lead for the intended purpose of owning or training with a firearm, with recreational, on and off-body carry following close behind. Of tour guests who committed to purchasing a firearm, 70 percent committed to pistol sales, 22 percent to rifle and 14 percent to shotgun. After archery shooting in the Shoot Like A Girl trailer, 33 percent of the attendees planned to buy one or more bows.

“I had brought my twin daughters with me who will be turning 21 in December. This is something that I feel in this day and age is important for women to have an understanding about,” said Melissa from the Hamburg, Pennsylvania tour location. “For their birthday this year we will all be taking a training class, getting our permits and purchasing our first handguns. This event took a lot of the anxiety out of the process and really let them decide for themselves.”

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