This is How You Do It: SLG2 and Beretta Take NSSF's +ONE Pledge

Watch what happens when a group of experienced shooters and hunters introduce first-timers to the shooting sports.

posted on March 9, 2024
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **

Many years ago—long before most of the fabulous women-centric shooting groups were even an idea—I used to tell people the way to get women involved in the shooting sports was to embrace every woman who ever said, “I want to learn to shoot!” Encourage her, and actually take her to the range and foster the enthusiasm. “This is how you do it!” was my regular mantra, when it came to talking about women and guns. And it seems a lot of others were thinking along the same lines.

Several years ago, the National Shooting Sports Foundation (NSSF) launched its +One Movement, in which it asks every shooter and hunter to pledge to introduce one new person to the shooting sports or hunting. NSSF says that “if just one in three of America’s recreational shooters adds one new person to the shooting sports, we’ll secure a strong future for generations to come.” Brilliant!

Many of us do so by bringing children, spouses or other family members to the outdoor activities to which they, too, become hooked organically. That’s the easy way. But what about those who have made it well into adulthood without ever having experienced what we have long enjoyed? There are those who have longed to do so but didn’t know how; and there are those who are still reluctant but willing to give it a go. That’s what the +One Movement is all about. So what does the +One Movement look like in real life?

Check out this excellent new mini-documentary hosted by SLG2, Inc. (Shoot Like a Girl) Founder Karen Butler (NRA Women’s 2024 Woman of the Year), who partnered with Beretta to show us a great example of how this is done. For this endeavor, a group of experienced shooters, hunters and outdoor enthusiasts were asked to bring a willing first-timer shooter or hunter—their +ONE—along for an incredible opportunity at Barnsley Gardens in Adairsville, Ga., to immerse themselves in a world they previously only viewed from afar—some with curiosity, others with trepidation—but all with a willingness to give it a try. Watch what happens here. Spoiler alert: It’s about a lot more than just pressing a trigger, breaking clays or hitting a target. Not that everyone has a powerhouse of the world's oldest gun company behind them, but the truth is you can do this too! The concept is the same whether you are taking a neighborhood mom to the range or to the woods for the first time—this is how you do it!

—Ann Y. Smith, Editor in Chief

Latest

Yackley Load Out Lede 2
Yackley Load Out Lede 2

ConcealedCarry Load Out for Running, Walking, Hiking

Depending on what you're doing, your activities call for a different level of personal protection. Here’s a rundown of what to put in your pack for each.

What NRA Shotgun Instructors Need To Know About Patterning

If you or your students have ever wondered why you missed that easy shot, or if you are having trouble improving your shotgun skills, the trouble might be the relationship between your choke and barrel.

Understanding and Mitigating Shotgun Recoil

What’s really going on when you shoot a shotgun, and how can you make it hurt less?

What’s the Difference: Reflex Sights With Open Emitter vs. Closed Emitter

When it comes to red-dot optics, should you go with a closed emitter or an open emitter? What’s the difference?

Understanding Single-Stage and Double-Stage Triggers

Knowing the difference between the two triggers and understanding how they operate will help you become a better shooter.

Review: Benelli Nova 3 Pump-Action Shotgun

Benelli might have set a new benchmark for what we expect out of a workhorse scattergun.

Women's Interests



Get the best of NRA Women delivered to your inbox.