We Love It: Black Rifle Coffee

BRCC has assembled a Mother's Day bundle that includes her favorite brew and some branded gear.

by posted on May 7, 2020
Mother And Daughter Outside

Let’s face it, moms are often tired, and for good reason. There’s never a guarantee of enough zzz’s, especially in this time of quarantine when stir-crazy children and spouses might be under foot a little more (OK, a lot more) than usual. What’s worse, for many, the antidote to morning fatigue—high-octane caffeine artfully prepared by a favorite barista—has been on hold in many regions. To compensate, many are dusting off the circa 1980s Mr. Coffee or upgrading to one of the modern single-serve machines that effortlessly fill our cups with just about any flavor or roast desired, offering an instant boost of energy for tasks ahead.

So why, then, don’t we often think of coffee as the perfect gift for Mom? We tend to focus on gifts typical for her: jewelry, spa treatments, purses, perfume. No doubt those gifts are thoughtful, but if the mom in your life, however she comes by that title—wife, mom, step-mom, “like a mom”—can’t tell you her own name before a third cup of Espresso, consider a Mother’s Day gift of coffee.  

To make it easy, Black Rifle Coffee Company (BRCC) has assembled a Mother’s Day gift bundle, which can be customized to include her favorite brews, as well as some BRCC-branded casual wear. For example, select her favorite coffee (ground, whole bean or single serve, with names like "Silencer Smooth," "AK-47," "Freedom Roast," and more); add either a hat or drinkware of choice; then select a hoodie or T-shirt. Buying these items as an ensemble adds up to a 20 percent discount.

If it’s only the coffee she wants, supply her with a 3-, 6- or 12-month subscription. BRCC has roasting facilities in Utah and Tennessee, which means she always gets the freshest coffee possible no matter where in the U.S. she lives. She can even get BRCC’s new “ready to drink” canned coffee by subscription. Get all the details about the subscription service on the website.

As if the flavor and quality of the coffee alone weren’t reason enough to support BRCC, understand that this company has a mission much bigger than serving coffee—which is one of the things we at NRA Women love about this company. As a veteran-owned-and-operated business, BRCC gives back through numerous veteran and first responder causes, regularly sends its coffee to deployed service members, and is committed to hiring 10,000 veterans. 

This Mother's Day, celebrate the mom in your life by raising a cup (or can) of BRCC coffee in her honor. Learn more or order here.

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