Since 1992, MidwayUSA has asked customers to “round up” the total of each order and donate the change to the NRA Institute for Legislative Action. These donations have provided essential support for activities in support of gun owners rights.
On July 6, 2021, the program reached a milestone, surpassing the $20 million mark in customer contributions.
Larry Potterfield, MidwayUSA founder and executive chairman, gives credit to the company’s loyal customers for the success of the Round-Up program. “It’s important to note this isn’t money from the Potterfield family,” said Larry. “It’s from customers who recognize we need a strong NRA fighting for us, and they want to help.”
"For nearly three decades the Potterfields, their staff, and the dedicated customers of MidwayUSA have provided an unprecedented level of support to NRA-ILA and our mission to protect Americans’ Second Amendment rights,” said Jason Ouimet, NRA-ILA executive director. “The years ahead promise to be filled with nonstop attacks on those rights, and thanks to the funds raised through the Round-Up program we'll be able to face them head on."
Matt Fleming, president and CEO of MidwayUSA, stressed the importance of having a strong NRA. “We are constantly having to defend our second amendment right to keep and bear arms, and the NRA is the foremost guardian of that right,” said Fleming. “Our customers recognize this and show their support by rounding up.”
Customer contributions to the NRA Round-Up are placed in the NRA National Endowment for the Protection of the Second Amendment. Five percent of the fund is available annually to help protect the Second Amendment at the local, state, and national level.
About MidwayUSA: Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For 44 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.