MidwayUSA's NRA Round-Up Program Surpasses $21 Million

Thirty years ago, MidwayUSA owners Larry and Brenda Potterfield launched the NRA Round-Up, a special program designed to raise funds for the National Rifle Association Institute for Legislative Action (NRA-ILA). To date, MidwayUSA Customers have contributed over $21 million dollars to the NRA-ILA National Endowment for the Protection of the 2nd Amendment.

“January 2, 1992 we started asking our Customers at MidwayUSA if they would “Round-Up” their order to the next higher dollar and let us donate that money to the NRA-ILA. Our Customers overwhelmingly said yes and to date they have donated over $21 Million,” said Larry Potterfield, MidwayUSA Founder and Executive Chairman. “Each year, NRA-ILA spends 4 percent to 5 percent of the previous year’s starting balance to fight anti-gun legislation. The next time you place an order with MidwayUSA, please round up. With your support, we can change the future.”

Larry and Brenda Potterfield, along with two of their grandchildren, presented a ceremonial check to NRA-ILA Executive Director Jason Ouimet, and NRA Chief Executive Officer Wayne LaPierre, representing the total amount of money that has been donated by MidwayUSA Customers since 1992. The check presentation was held at the NRA-ILA Leadership Forum during the 151st NRA Annual Meeting & Exhibits in Houston, Texas.