$20 Million Milestone for MidwayUSA's NRA Round-Up Program

Since 1992, MidwayUSA has asked customers to “round up” the total of each order and donate the change to the NRA Institute for Legislative Action.

by posted on July 9, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Nra Roundup

Since 1992, MidwayUSA has asked customers to “round up” the total of each order and donate the change to the NRA Institute for Legislative Action. These donations have provided essential support for activities in support of gun owners rights. 

On July 6, 2021, the program reached a milestone, surpassing the $20 million mark in customer contributions.

Larry Potterfield, MidwayUSA founder and executive chairman, gives credit to the company’s loyal customers for the success of the Round-Up program. “It’s important to note this isn’t money from the Potterfield family,” said Larry. “It’s from customers who recognize we need a strong NRA fighting for us, and they want to help.”

"For nearly three decades the Potterfields, their staff, and the dedicated customers of MidwayUSA have provided an unprecedented level of support to NRA-ILA and our mission to protect Americans’ Second Amendment rights,” said Jason Ouimet, NRA-ILA executive director. “The years ahead promise to be filled with nonstop attacks on those rights, and thanks to the funds raised through the Round-Up program we'll be able to face them head on."

Matt Fleming, president and CEO of MidwayUSA, stressed the importance of having a strong NRA. “We are constantly having to defend our second amendment right to keep and bear arms, and the NRA is the foremost guardian of that right,” said Fleming. “Our customers recognize this and show their support by rounding up.”

Customer contributions to the NRA Round-Up are placed in the NRA National Endowment for the Protection of the Second Amendment. Five percent of the fund is available annually to help protect the Second Amendment at the local, state, and national level.

About MidwayUSA: Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For 44 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

 

Latest

Women For Gun Rights Dc Rally
Women For Gun Rights Dc Rally

Women for Gun Rights Descends on Washington D.C.

The event brought in delegates representing more than 40 states to the nation’s capital to speak up for the Second Amendment and ensure that lawmakers heard directly from America's fastest-growing group of gun owners.

9 Tips for Shooting in Bad Weather

Snow, rain and extreme temperatures can present a few challenges for your firearm.

Single-Stack 1911 10 mm Auto Pistols: Ideal Big-Bore Trail Guns?

Polymer pistols may be all the rage, but the venerable 1911 still has a lot to offer 10 mm cartridge fans.

Are Brush-Busting Bullets Legit?

Do some bullets really shoot better through brush, and should you ever take a shot through brush?

New Guns 2025: Bond Arms Rowdy XL Flag Package

This specially designed firearm package is a testament to the company's enduring commitment to honor the United States.

The Armed Citizen® June 27, 2025

A woman was injured but is alive after she exchanged gunfire with a home intruder.

Women's Interests



Get the best of NRA Women delivered to your inbox.