October is famously now known as "Breast Cancer Awareness month," and is when we see the ubiquitous pink ribbon adorning thousands of products throughout the month, with portions of sales going toward the cause. This includes some in the firearm industry, like Hornady Ammunition, which has once again contributed a portion of sales of its pink-tipped Critical Defense Lite, packaged in special a pink ribbon designed box, to fight the disease. Just how successful has this initiative been?
We’ve just learned that Hornady recently donated another $75,237 to the GRACE Cancer Foundation in Grand Island, Nebraska, with a matching amount going to the American Cancer Society, for a total donation of, $150,474 split evenly between the two organizations.
Through this initiative, Hornady has now donated more than $1 million over the last several years through a joint contribution to the GRACE Cancer Foundation and American Cancer Society.
“Each year, we are blown away by the generous donation given by Hornady,” said Sarah Koch, executive director of GRACE Cancer Foundation. “Through their generosity, we have been able to provide hope for over 200 patients this year with over $209,000 in financial assistance. All of this would not be possible without their significant support and contribution,” Koch added.
The donation was calculated using a portion of each box sold of Hornady Critical Defense Lite ammunition in 9 mm and 38 Special. Critical Defense Lite features a pink bullet tip and pink ribbon packaging to help showcase the fight against cancer.
“The GRACE Cancer Foundation and American Cancer Society are two organizations we hold very dear to our hearts,” said Renae Waltemath, Hornady director of sales. “Both of these organizations positively impact the lives of cancer patients and their families each and every day, we are honored to support them,” Waltemath added.
The GRACE Cancer Foundation assists cancer patients who live within 40 miles of Grand Island, Nebraska, or are being treated at the Grand Island or Hastings Cancer Centers. Help is available through several methods, such as gas cards, assistance with medical bills, household expenses, and more.
The American Cancer Society’s mission is to free the world from cancer by funding and conducting research, sharing expert information, supporting patients, and spreading the word about prevention.
For more, visit Hornady.com.