Meet Ava Flanell: Federal’s Newest Ambassador

Flanell is a firearms instructor aiming to make a difference in the female firearms community.

by posted on August 17, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Ava Flanell Facebook

While Ava Flanell grew up around firearms because her parents owned a gun shop and range, she didn’t take to shooting until adulthood. She’s a self-proclaimed girly-girl who had other interests until she joined her mom on the range in 2012. Tune into It’s Federal Season podcast episode 24 to hear why Flanell left her job in New York to come home and run the family business.

“Ava has a great story of switching careers midstream,” stated Jason Nash, Federal Premium’s Vice President of Marketing. “Federal is proud to have her part of our dedicated team to bring more shooters into the outdoors,” he continued.

Flanell shares her passion with everyone, from new shooters having just bought their first gun to experienced shooters wanting to continuously improve their skills. In the Tech Talk segment, Flanell dives deeper into some of the course descriptions and what she imparts to her students at Elite Firearms & Training in Colorado.

“As a very feminine woman, I hope to show women they can still be girly but capable of protecting themselves,” shared Flanell. She said, “This industry does not have to be male dominant, and I plan to continue to break the many stereotypes most associate with firearms.”

You can listen to Flanell’s episode (and the rest of It’s Federal Season’s informative and entertaining episodes) on the Federal Premium website, Talk North podcast network, or Federal Ammunition’s YouTube channel.

Latest

Deering Ccw In Winter Istock 2184011916
Deering Ccw In Winter Istock 2184011916

How the Seasons Affect Your Concealed Carry

Your CCW system might change with the seasons in two primary ways.

New Gear 2026: Concealed Carry, Holsters and Self-Defense

Take a peek at a few of the newly discovered, newly released, and possible future products we came across at the 2026 SHOT Show.

New Guns 2026: Benelli 828U SuperSport A.I. Over-Under Shotgun

The new platform has delivered tighter shot strings and patterns with up to 50 percent deeper penetration and increased velocity compared to conventional shotgun barrels.

5 External Factors That Affect a Firearm’s Performance

Even the best rifle and scope combination is no match for Mother Nature. Here are ways to deal with each challenge.

Game Wardens: Facts Vs. Fiction

What can—and can't—a game warden do as part of his or her official duties? The author, who is married to a retired career Texas game warden, tells all she knows.

Top Firearm Picks from SHOT Show 2026

A few trends among the thousands of exhibits stood out at SHOT Show 2026, including the abundance of new suppressors and suppressor-ready firearms; budget guns that don't skimp on features; and new modular firearms.

Women's Interests



Get the best of NRA Women delivered to your inbox.