Meet Ava Flanell: Federal’s Newest Ambassador

Flanell is a firearms instructor aiming to make a difference in the female firearms community.

by posted on August 17, 2021
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Ava Flanell Facebook

While Ava Flanell grew up around firearms because her parents owned a gun shop and range, she didn’t take to shooting until adulthood. She’s a self-proclaimed girly-girl who had other interests until she joined her mom on the range in 2012. Tune into It’s Federal Season podcast episode 24 to hear why Flanell left her job in New York to come home and run the family business.

“Ava has a great story of switching careers midstream,” stated Jason Nash, Federal Premium’s Vice President of Marketing. “Federal is proud to have her part of our dedicated team to bring more shooters into the outdoors,” he continued.

Flanell shares her passion with everyone, from new shooters having just bought their first gun to experienced shooters wanting to continuously improve their skills. In the Tech Talk segment, Flanell dives deeper into some of the course descriptions and what she imparts to her students at Elite Firearms & Training in Colorado.

“As a very feminine woman, I hope to show women they can still be girly but capable of protecting themselves,” shared Flanell. She said, “This industry does not have to be male dominant, and I plan to continue to break the many stereotypes most associate with firearms.”

You can listen to Flanell’s episode (and the rest of It’s Federal Season’s informative and entertaining episodes) on the Federal Premium website, Talk North podcast network, or Federal Ammunition’s YouTube channel.

Latest

Smith Wesson Barrel Bag Lede
Smith Wesson Barrel Bag Lede

We Love It: Smith & Wesson Barrel Bag

Need to carry more than your car keys when you purse carry? This roomy CCW off-body option goes against convention by not requiring the extreme editing of your contents as you keep your personal safety in mind.

3 Great Reads for Firearms Instructors

For the holidays or anytime, these books make great gifts for any hunter, shooter, firearm instructor or trainer.

New Guns 2026: EAA MC 1911 250th Anniversary of U.S. Independence Special Edition Pistol 

This exclusive model celebrates the nation’s free spirit and the constitutional right to bear arms.

The Armed Citizen® Reload November 28, 2025

Go ahead and break and enter—but don't be surprised when your intended victim is armed and ready for you.

5 Reasons to Check Out Diamondback Firearms SDR Revolvers

These double-action revolvers provide a useful balance of size, capacity, features and caliber options.

5 Often Misunderstood Common Cartridge Terms

Whether you are a firearms instructor, competitive shooter or just practicing at the range, it is important to learn and use the correct terminology when referring to firearms, ammunition and their components.

 

Women's Interests



Get the best of NRA Women delivered to your inbox.