Melissa Bachman Named Winchester Safes Brand Ambassador

With a passion for hunting and all that goes along with that responsibility, Melissa Bachman has become one of the most trusted voices in the outdoor industry.

by posted on March 23, 2025
Winchester Safes Melissa Bachman Brand Ambassador Lede

Winchester Safes has announced its partnership with renowned hunter and television host—and NRA Women contributor—Melissa Bachman as the newest Winchester Safes Brand Ambassador.

With a passion for hunting and all that goes along with that responsibility, Melissa Bachman has become one of the most trusted voices in the outdoor industry. As host of Winchester Deadly Passion and Winchester Life, she has inspired and educated millions of hunters, emphasizing ethical hunting practices, responsible firearm ownership, and the importance of safe storage.

“Melissa’s dedication to preserving hunting traditions and making a living doing what she loves makes her an ideal partner for Winchester Safes,” said Stevie Barefield, director of marketing at Winchester Safes. “We’re beyond excited for the year ahead as we collaborate with Melissa on exciting projects, special events, and exclusive content that will inspire hunters and outdoor enthusiasts everywhere.”

As part of this partnership, Melissa Bachman will play a key role in Winchester Safes’ educational initiatives, product promotions, and exclusive content highlighting the best practices for firearm storage.

“I’m a longtime supporter of Winchester, and I’m beyond thrilled to join the Winchester Safes team. Firearm security is a top priority for me and my family, making this partnership a perfect fit,” said Melissa Bachman. “Winchester Safes not only offers top-tier protection but also combines innovative design with unmatched organization. I’m especially impressed with the GunStiXX, which maximizes storage while keeping every firearm easily accessible and organized. It’s an honor to work with a brand that shares my commitment to safety, quality, and innovation.”

For additional information about Winchester Safes, visit winchestersafes.com 

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