Melissa Bachman Named Winchester Safes Brand Ambassador

With a passion for hunting and all that goes along with that responsibility, Melissa Bachman has become one of the most trusted voices in the outdoor industry.

by posted on March 23, 2025
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Winchester Safes Melissa Bachman Brand Ambassador Lede

Winchester Safes has announced its partnership with renowned hunter and television host—and NRA Women contributor—Melissa Bachman as the newest Winchester Safes Brand Ambassador.

With a passion for hunting and all that goes along with that responsibility, Melissa Bachman has become one of the most trusted voices in the outdoor industry. As host of Winchester Deadly Passion and Winchester Life, she has inspired and educated millions of hunters, emphasizing ethical hunting practices, responsible firearm ownership, and the importance of safe storage.

“Melissa’s dedication to preserving hunting traditions and making a living doing what she loves makes her an ideal partner for Winchester Safes,” said Stevie Barefield, director of marketing at Winchester Safes. “We’re beyond excited for the year ahead as we collaborate with Melissa on exciting projects, special events, and exclusive content that will inspire hunters and outdoor enthusiasts everywhere.”

As part of this partnership, Melissa Bachman will play a key role in Winchester Safes’ educational initiatives, product promotions, and exclusive content highlighting the best practices for firearm storage.

“I’m a longtime supporter of Winchester, and I’m beyond thrilled to join the Winchester Safes team. Firearm security is a top priority for me and my family, making this partnership a perfect fit,” said Melissa Bachman. “Winchester Safes not only offers top-tier protection but also combines innovative design with unmatched organization. I’m especially impressed with the GunStiXX, which maximizes storage while keeping every firearm easily accessible and organized. It’s an honor to work with a brand that shares my commitment to safety, quality, and innovation.”

For additional information about Winchester Safes, visit winchestersafes.com 

Latest

Donna Zoey 3
Donna Zoey 3

NICS Checks Top 530K for 2025 “Black Friday” Week

The number of checks is down from 2024’s total of 613,380 for the same period, which translates to a 13.6 percent decrease.

Gertrude Claus: Santa’s Better Half 

It is said that behind every successful man is a great woman, and that includes the jolliest of men!

Review: Henry's G2 Mini Bolt Youth .22 LR Rifles

2025 year marks the welcome return of Henry's handy, lightweight single-shot rifle.

We Love It: Smith & Wesson Barrel Bag

Need to carry more than your car keys when you purse carry? This roomy CCW off-body option goes against convention by not requiring the extreme editing of your contents as you keep your personal safety in mind.

3 Great Reads for Firearms Instructors

For the holidays or anytime, these books make great gifts for any hunter, shooter, firearm instructor or trainer.

New Guns 2026: EAA MC 1911 250th Anniversary of U.S. Independence Special Edition Pistol 

This exclusive model celebrates the nation’s free spirit and the constitutional right to bear arms.

Women's Interests



Get the best of NRA Women delivered to your inbox.