Gun Tote’n Mamas Launches Mother’s Day Empowerment Campaign

The campaign, designed to educate women on off-body concealed carry without sacrificing style, invites customers to receive 25% off all GTM products.

by posted on April 24, 2026
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Gtm Mothers Day Sale 2026 Lede

Gun Tote’n Mamas (GTM), an award-winning leader in concealed carry handbags for women, is excited to announce its 2026 Mother’s Day empowerment campaign designed to spotlight its newest products while educating women on off-body concealed carry in an effort to prioritize personal safety without sacrificing style.

Running April 24 through May 12, 2026, the campaign invites customers to receive 25% off all GTM products. The unique angle of this campaign is the education forward approach that GTM takes when talking to consumers.

As more women, especially younger consumers, enter the firearms space, the demand for products that blend personal safety, style and everyday practicality continues to rise. GTM sits at the intersection of these needs, offering concealed carry handbags that empower women to carry confidently without compromising their personal style.

“We are dedicated to empowering women of all ages through concealed carry education,” said Claudia Chisholm, founder and CEO of GTM. “We understand safety shouldn’t compromise style when it comes to everyday carry. That is why we created GTM and are committed to providing quality and functional products to our customers.”

At its core, GTM is more than a handbag company, it’s a brand committed to helping women feel confident, prepared, and in control of their personal safety. By combining innovative design with a mission-driven approach, GTM continues to shape the future of off-body carry. For more information, visit gtmoriginal.com.

Latest

Rao Certified Scouts Shotgun Photo By Rao
Rao Certified Scouts Shotgun Photo By Rao

NRA Certifications Are Not Just for Instructing

When you add an NRA certification to your resume, it takes your shooting experience to the next level.

New Guns 2026: Taurus GX4 Carry in .380 Auto

The new chambering provides reduced felt recoil for greater comfort, control and confidence.

ScentLok Sponsors "Women Who Hunt" Podcast

Three women are set to break down barriers, share hard-earned wisdom, and celebrate what unites hunters everywhere.

Gun Tote'n Mamas Announces Partnership with Byrna Technologies

The partnership brings together two companies committed to expanding responsible personal protection options by pairing purpose-built concealed carry handbags with innovative less lethal technology.

Review: Smith & Wesson Bodyguard 38 2.0 Revolver

The latest version of this budget-priced carry revolver sports an improved trigger and sight system.

Friends of NRA Celebrates Milestone: 5 Million Attendees Nationwide

The achievement reflects more than three decades of bringing communities together to support firearm safety, education, training, youth development and the future of the shooting sports.

Women's Interests



Get the best of NRA Women delivered to your inbox.