Award-winning Gun Tote’n Mamas (GTM) is offering retailers a unique and proven way to attract new customers. In a retail environment where foot traffic can make or break performance, GTM is leveraging the power of the women’s shooting community.
Through strong relationships with organizations like A Girl & A Gun, Armed Women of America and GTM’s national network of Preloved Bag instructors, GTM is connecting local chapters and female instructors directly to stores, bringing loyal, motivated customers through the door. These organizations are made up of dedicated volunteers who give their time to train, support and lead other women in their communities. In September alone, this program helped open more than 20 new locations for a national farm and feed chain.
“We work hand-in-hand with buyers to identify which store locations are supported by a strong female shooting presence, and then we help bring that community in,” said Claudia Chisholm, president of Gun Tote’n Mamas. “The women we support are leaders in their communities, and when we help connect them to our retail partners, everyone benefits.”
When a buyer or store reports low traffic or asks how to engage more women, GTM responds with direct support. The team researches local shooting chapters, offers introductions to chapter leaders, provides marketing suggestions and promotes events through GTM’s channels. GTM also identifies instructors using GTM bags in their classes and connects them with nearby stores, creating natural foot traffic and trusted local advocates.
This kind of support continues to set GTM apart. It goes beyond product placement, offering real added value by helping stores grow through genuine community connections and lasting customer loyalty.
GTM remains committed to prioritizing women’s protection. For more information, visit gtmoriginal.com or call 847-446-0700 Ext. 105.
