The Q2 2025 report for SLG2, Inc. highlights an enduring commitment to delivering exceptional experiences to event guests. SLG2, Inc. showcases top-notch products in collaboration with Bass Pro Shops, Cabela’s, Army and Air Force Exchange Services, and a variety of leading partners, which has resulted in another quarter of outstanding achievements.
In the 2nd Quarter of 2025, SLG2, Inc. broke its attendance record by increasing participation numbers with 1,874 guests participating in Shoot Like A Girl and Safe LivinG experiences.
The Safe LivinG team traveled across the nation, attending the NRA Annual Meetings & Exhibits in Atlanta. The team also reached audiences at two military installations at Fort Cavazos, Texas and Fort Benning, Georgia. The Shoot Like A Girl experience was featured at one Bass Pro Shops Grand Opening in Tyler, Texas, in addition to four Bass Pro Shops and Cabela's locations in Dundee, Michigan, Portage, Indiana, Billings and Alder, Montana and Post Falls, Idaho.
The report also highlights the impact of SLG2 Inc.'s experiences on guests' attitudes towards firearms. An impressive 37% of guests reported an improved attitude or opinion of firearms after their engagement with SLG2 Inc., while 59% of guests already held a positive attitude towards firearms prior to their participation. One guest, Jayme of Tyler, TX stated, “all the workers and instructors were friendly, knowledgeable and set me at ease with various weapons.”
“We are proud to share that we have achieved another record-setting quarter,” said Karen Butler, founder and president of SLG2, Inc. “With the support of our trusted partners, our team remains dedicated to making shooting sports accessible, engaging and safe for everyone. We have had a great year so far and are excited to continue the journey!"
The digital realm proved to be a significant platform for SLG2 Inc.'s outreach, with the company reaching a potential of over 800,000 people through media coverage. Instagram and Facebook pages witnessed a combined total of 376,000 impressions. SLG2, Inc. sent email campaigns to nearly 111,000 recipients with a 31% open rate.
The data presented in the report is compiled from a survey sent to guests who visited Shoot Like A Girl and/or Safe LivinG in the 2nd Quarter of 2025. The survey was distributed to guests at least three weeks after their experience with SLG2 Inc. and reflects data as of August 1, 2025, with a Confidence Rate of 80% and a 6% Margin of Error.
For more information about SLG2, Inc. and its brands, visit shootlikeagirl.com and SafeLiving2.com.
About SLG2, Inc.
Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.
