Shoot Like a Girl With ALPS OutdoorZ Allure Backpack

We loved it in March, Shoot Like a Girl loves it now...and you'll love it soon!

by posted on August 31, 2020
** When you buy products through the links on our site, we may earn a commission that supports NRA's mission to protect, preserve and defend the Second Amendment. **
Allure Pack
Official Shoot Like a Girl Branded ALPS OutdoorZ Allure pack

This past March we here at NRA Women were delighted to learn about the ALPS OutdoorZ Allure Day Pack—so delighted, in fact, that it was our inaugural "We Love It" column! It seems that we weren't the only women who noticed just how useful it would be to have a backpack designed especially for us. Today we've learned that our friends at Shoot Like A Girl collaborated with ALPS OutdoorZ to introduce an officially licensed Allure day pack, which is on sale right now directly from Shoot Like a Girl! 

This partnership seems so obvious that it's easy to forget the role Shoot Like a Girl played in its creation. Karen Butler, Founder and President of Shoot Like a Girl, says, "The Allure pack was designed using Shoot Like A Girl's specific market research, with input from over 2,000 women living all across the country.” Continues Butler, “We analyzed the data, and ALPS OutdoorZ delivered a beautifully constructed pack that meets their needs, while staying in a price point that makes sense for customers. Our staff at Shoot Like A Girl also had time to field test the Allure pack, and it quickly surpassed expectations."

In our March review, we noted that it really is important to have a pack that's fitted to a female body. Women’s bodies have a different shape, a different weight distribution and a different spinal curve. As Shoot Like a Girl's field testers noted, this pack's standout advantage is its overall adjustability and fit. No matter your body shape, height or weight, the pack easily adjusts to fit comfortably—and that’s so important, especially when you’re spending long hours trekking through the woods.”

The Allure was created for all women who love the outdoors, but huntresses will note that it works beautifully for women who hunt from a stand, either a ground blind or tree stand. The pack has several features that any outdoor enthusiast will appreciate: multiple pockets for organization and quick access, a removable accessory pouch for essential items (like toiletries), a U-shape zipper top that opens wide and free-standing construction so gear stays safe inside. MSRP $149.99; currently on sale at Shoot Like a Girl for $124.99.

Specifications:

  • Weight: 4 lbs., 2 oz.
  • Liters: 34
  • Cubic Inches: 2,050
  • Contoured shoulder straps and waist belt
  • Innovative self-standing L-shape frame
  • Fully adjustable sternum strap system
  • Channeled air mesh back panel and waist belt
  • Two-piece adjustable, removable waist belt
  • Two easy-access waist belt pockets
  • Removable side accessory pouch (10” x 5.5” x 2”)
  • Lower side mesh pocket with compression straps
  • Hydration pocket with two side-outlet hydration ports
  • Multiple interior mesh pockets for organizing gear
  • Drop-down weapon pocket
  • Blaze orange rain cover included

More information about Shoot Like A Girl, tour dates and company news can be found online or by following Shoot Like A Girl on Instagram and Facebook.

Latest

Lena Flannel Collection Lede
Lena Flannel Collection Lede

We Love It: Lena Women's Stretch Flannel Shirt and Shirt Jacket from Vertx

We all crave our favorite “comfort foods” when cooler weather invites hibernal tendencies. Now, with the “Lena Collection” by Vertx, we have “comfort clothes.”

The Armed Citizen® February 6, 2026

In the case of machete versus handgun, the outcome is probably a foregone conclusion..

Kim Rhode Receives the NSSF Ken Sedlecky Lifetime Achievement Award

The Olympic great and Team Winchester member received the award at the NSSF Members Meeting during the 2026 SHOT Show.

Basic Wilderness First Aid

Here are a few tips for handling some of the more common scenarios you or your party may find yourself in when out in the wilderness.

 

Federal-Sponsored Shooter Kayle Browning Wins Gold in Abu Dhabi

The January event took place at the Al Ain Equestrian, Shooting and Golf Club in Al Ain City.

Camouflage & Concealment Techniques in Nature

We take a closer look at the various camouflage techniques found in nature, why they are used, and how these methods can provide hunters, wildlife photographers, and outdoor enthusiasts ideas about how they themselves can better blend in.

Women's Interests



Get the best of NRA Women delivered to your inbox.